Sometimes it is just the geographies but there are times when one is dealing with the mindset.
Urban consumer is evolved by nature. He is a shopper and not a buyer. Buying is highly influenced by the touch and feel the brand offers at the point of sale or at the congregation where they have mental and physical time.
Developmental sector talks of behavioral change. Life has been tradition driven for most of the people.
Brand or a product needs to get familiar or generate trial at the consumers’ end. A product promotion is like bringing news.
Task of bridging the gap gets more difficult when there is no physical product.
Manuals are mandatory but selling technology needs on hand skill oriented selling.
Often communication drives comes along with sales and marketing needs.
Networking with urban partners to set up a smooth and flawless distribution system came into our lap because of constant interactions with the clients.
With social and developmental programs running all over the country, social marketing has become integral part.
We do events like Meets, Launch, In Mall, In Shop, Infotainment Shows, Mela Participation and various other types.
Training is part of one to one and one to many nature of business. When it comes to technical support services we have trained medical and Para-medical forces in huge numbers.
There are so many societies working for the betterment of the common mass of India. In deep interior, still there are mental blocks which results in misconceptions
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